Nov 18, 2011
How to Sell Your Home During Winter
Advice for sealing a deal during the coldest months of the year
From Thanksgiving to New Year's Day is the slowest time of the year for home buying in Michigan due to the holidays and cold weather. But that doesn't mean sellers can't sell during the winter months. In fact, with a decreased number of good homes on the market, sellers may have a better chance to stand out and attract a serious buyer.
Here are some tips for selling your home during the winter months:
Stage and declutter
A professional stager or interior decorator can arrange furniture so that selling points in a home don't get overlooked. Make sure paint colors are neutral and make the home feel warm.
Make it feel like spring
Display photos of your home that also show it in warmer summer months on flyers and other marketing materials. However, be sure the first photo is an exterior winter photo.
Heat it up
Turn up the thermostat in the home so potential buyers are comfortable from the moment they step through the door. A vacant, cold home will make buyers uncomfortable.
Price it right
A fair price will sell any home, anytime of the year. If possible, price it a few thousand dollars under the neighborhood average to attract an investor buyer—they usually pay cash and can close quickly.
Clear the path
Keep sidewalks and driveways clear of snow, ice, and leaves, giving potential buyers a clear path to your listing's front door.
There's less daylight in the winter months, so it's even more important to keep all the lights on and open blinds and drapes for natural light. Keep the home well lit even when you're not there so the home still looks inviting to those who drive by in the evenings. Add holiday lights in the windows or on the shrubs to make the home feel festive.
Most buyers who are searching in winter are very motivated and need a new home. Winter buyers are commonly newly engaged couples who want a home before their summer wedding, recent divorcees who need to move quickly or people relocating from a different area who want settle quickly.