News and Notes to Keep You in the Know
Mar 5, 2014
New Clothing Store AYV Midtown Accents a Growing Detroit
The clothing company's flagship store in Midtown Detroit adds an 'intelligently aggressive' fashion to the Motor City's style choices
Everything about the new AYV Midtown showroom says urban dweller with a regal vibe.
The online clothier, headquartered in Southfield, chose to be in the threads of Midtown for its flagship store because, simply—“Midtown is poppin’,” says AYV (Accent Your Vibe) co-owner Anthony Temple.
The retail space includes men’s and women’s apparel to complement a look the brand describes as “intelligently aggressive.” Camouflage-print cargos, vibrantly accented hoodies, snapbacks and crew necks make up the main retail stock—and are not just for sale but part of the space’s adornment.
Seemingly embracing its new Midtown digs, AYV features a "Midtown 81" T-Shirt jersey, available in various colors, as a way local residents can represent their growing Detroit hub.
“Everything in here (is designed) from our creative standpoint. I want them to feel like they are in an upscale showroom,” Temple says, adding the urban professional is the boutique’s target clientele. “It’s tailored towards the upper level, but not too far to reach.”
To shop AYV Midtown's newest spring additions, visit the store's online catalog at TheAYVstore.com.