FOG and MIST   40.0F  |  Forecast »
Edit Module

The Fresher Brand Opens New Royal Oak Location

The sassy streetwear brand opens its latest brick-and-mortar in the hip suburb.

Melody Parker, owner of the "street chic" clothing line The Fresher Brand, just opened her newest brick-and-mortar in Royal Oak. She specializes in sexy, urban streetwear like cropped hoodies and jumpsuits, most of which feel very pro-female. Some of Parker's most popular pieces – and the ones that garnered her the most attention when she was first starting out – are the T-shirts that have "Such a Fucking Lady" scrawled across the front.

Parker spent nearly four years in Midtown before moving to this spot, which she shares with boyfriend Anthony Temple aka Koolade's brand AYV. "We wanted a good location with a mix of people," says Parker, adding that she hopes to expand to more locations and collaborate with other artists and corporate leaders.

An emphasis on timeless, multifunctional pieces is the focus at The Fresher Brand. Parker says she makes clothes for every aspect of the busy-yet-fashionable woman's life. She says, "She's 'Fresher' because she has style. We don't do trendy things." The ultimate goal? "To take over the world, one T-shirt at a time."

Add your comment:
Edit Module
Advertisement
Edit Module

More »New Content

The Magic Johnson Foundation Teams With UnitedHealthcare to Provide Holiday Meals to Local Families

The Magic Johnson Foundation Teams With UnitedHealthcare to Provide Holiday Meals to Local Families

The Magic Johnson Foundation and UnitedHealthcare recently provided holiday meals to nearly 5,000 families in Michigan.

Sounds of the Holiday Season

Sounds of the Holiday Season

BLAC put together what we think is the essential holiday playlist to get you in that festive mood. Did we miss anything? Let us know in the comments.

The Fresher Brand Opens New Royal Oak Location

The Fresher Brand Opens New Royal Oak Location

The sassy streetwear brand opens its latest brick-and-mortar in the hip suburb.

Cigarden Owner Monique Henderson Helps Us Explore the Evolution of Cigar Culture

Cigarden Owner Monique Henderson Helps Us Explore the Evolution of Cigar Culture

Cigar culture is shifting to include women and younger purveyors. Here's your primer to puffing like a pro.