Spoil ’Em Rotten Sells Cool Clothes For Kids
Metro Detroiter opens children's boutique to set an example for her own children.
Spoil ‘Em Rotten, a newly opened children’s boutique in Royal Oak, feels homey with its dainty chandeliers and hardwood flooring. And the vibrantly painted maroon and teal walls give the airy room a splash of whimsy.
“Our prices are in the medium range,” says owner Shay Van, who opened the store after losing her job as a school attendance clerk. “I don’t want to break people’s pockets, but I also want the customers to get quality clothing. It all depends on what it is. If they don’t want to spend $100 on a dress, we also have $30 and $40 dresses.”
Van, who had her first child as a teenager, says beside filling a need, she also became a retailer to set an example for her four young children about hard work and accomplishments.
“I want (my kids) to understand that you don’t have to choose the path that everybody always chooses,” she says. “You don’t have to go to college, but do something that you love to do. As a Black woman especially, it’s hard to get loans if you don’t have the background. Everything I had to do, I had to scuffle. So I want my daughters and son to know that they can do whatever they want, as long as they keep focused.”
630 E. 11 Mile Road