Responsible grooming products made with the health and beauty of black women in mind.
Detroit cosmetologist Tianna James is looking to do away with the tired beauty store model. James thought there’d ought to be a better way than the supply stores run by owners who don’t look like us and a less-than-friendly staff, with shelves stocked full of products made by whoever from wherever, and comprised of harmful chemicals.
Enter Bamboo Beauty, an online beauty boutique carrying lines of plant-based, nontoxic body care and hair care products for women. She says Bamboo Beauty is committed to “serving women the way we deserve. We spend a lot of money with the beauty industry.” A ton, in fact. Black Americans shelled out $473 million on hair care, $127 million on grooming aids and $465 million on skin care in 2017, according to a 2018 Nielsen report.
The e-commerce firm launched in November with brands like Eu’Genia Shea, a black mother-and-daughter-run company producing natural, raw shea butters. Bamboo Beauty offers their Pregnancy Strength shea, to combat those pesky stretch marks; the Dermatological Strength shea, to help with eczema and psoriasis; and the Everyday shea, for that Saturday night suppleness.
Find a slew of other cleansers, conditioners and oils, like Kreyol Essence’s 100% pure Haitian black castor oil, “which is kind of rare,” James says. “We see a lot of Jamaican black castor oils on the market but not a lot of Haitian black castor oil, and that’s the best of castor oils.” Bamboo’s website says it’s the “liquid gold of the Caribbean.”
James says, “We are wanting to be a trusted source for clean, green beauty products along with bringing awareness to women’s health and how product ingredients affect women’s health.”
Recent research is developing a correlation between many of the products favorited by black women and some of the ailments we’re consistently plagued with, like fibroids and certain cancers. Bamboo Beauty also has a blog component which, James says, will further explore this and other issues relevant to us, to serve up some woke alongside the golden goods.